The AdSense Guide to Native Ads Are Native Ads Right for Your Site? Are native ads right for your site? Are native ads right for your site? Users have high expectations for your site’s UX, and you’re likely already putting a lot of effort into shaping your site for them. In the same way, you should be putting a lot of care into shaping their interaction with the ads on your site. With 54% of global marketing leaders already using native advertising, and 18% planning to start using it, could native ads be the solution to help you provide a beautiful ads experience?1 According to Interactive Advertising Bureau (IAB), native ads are paid ads that have the goal of being “so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”2 Popular native ad formats include custom sponsored content, content recommendations, and in-feed ad units. 1 “Current vs. Planned Use of Select Digital Ad Form...
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